When consulting firm Interbrand released its Brandchannel list of top global brands this week, guess who managed to pip Coca-Cola for a top spot?

When consulting firm Interbrand released its Brandchannel list of top global brands this week, guess who managed to pip Coca-Cola for a top spot?

Mini achieved third place in the Global Brand of the Year rankings, surprisingly beating favourite Coca-Cola.

The current car’s design carries strong cues from the classic British small car of the late 50s. It is this nostalgia that is thought to be the reason for the Mini brand’s success.

"The nostalgia factor coupled with modern day capability and comfort helps Mini in traditional markets such as Europe," Brandchannel's Robin Rusch said.

The Brandchannel poll attracted responses from 4 010 people in 85 countries. The sole criterion on which brands were ranked was "impact," whether positive or negative.

1.Google

2.Apple

3.Mini

4.Coca-Cola

5.Samsung

6.Ikea

7.Nokia

8.Nike

9.Sony

10.Starbucks

Original article from Car