Nissan SA has named DTM Helderberg, based in Strand, the Rosslyn-based company’s overall dealer of the year. Several other Nissan dealers were also recognised for good performances.

Nissan SA has named DTM Helderberg, based in Strand, the Rosslyn-based company’s overall dealer of the year. Several other Nissan dealers were also recognised for good performances at an awards banquet, held at Sun City at the weekend.


According to Nissan SA, the judging criteria for this prestigious annual recognition are dealers’ customer satisfaction index (CSI) performance, retail sales versus target, parts and accessories sales versus target and profitability: “In addition, nominees are judged on their adherence to Nissan franchise standards and Nissan’s standards of doing business”.


Awards were also made for Dealer of the Year in various categories and the following were adjudged the winners for 2004:


Mega Dealer of the Year

Bruma Nissan, Bezuidenhout Valley, Gauteng


Large Dealer of the Year

Schus Nissan Kuilsriver, Western Cape


Medium Dealer of the Year


DTM Helderberg, Strand, Western Cape


Small Dealer of the Year

John du Toit Motors, Lichtenburg, North West


Very Small Dealer of the Year

Worcester Nissan, Worcester, Western Cape


the overall Nissan Sales and Service Way Dealer of the Year was Schus Nissan, Kuilsriver.


Customer Satisfaction category winners were:

Mega dealer - Magnis Pretoria, Gauteng

Large dealer - Schus Nissan Kuilsriver, Western Cape

Medium dealer - DTM Helderberg, Strand, Western Cape

Small dealer - John du Toit Motors, Lichtenburg, North West

Very small dealer - Kudu Motors, Graaff-Reinet, Western Cape


In addition, Nissan SA named BB Auto its Franchise Group of the Year. Aftersales Dealer of the Year went to DTM Helderberg and AutoMall Nissan in East London was Finance Dealer of the Year.


Nissan SA managing director Julio Panama, said: “The Nissan Dealer of the Year awards are all about recognising the achievements of our top-performing dealers, but they are also about acknowledging the importance of our dealers throughout Southern Africa. Without their dedication and loyalty to our brand and the customers they introduce to the Nissan family, we would not be able to meet the tough business targets we have.”

Original article from Car