Recent major appointments at the Premier Automotive Group indicate that the Ford subsidiary is getting reorganised in an attempt to improve the profile and profitability of its brands.

Recent major appointments at the Premier Automotive Group (PAG) indicate that the Ford subsidiary is getting reorganised in an attempt to improve the profile and profitability of its brands.

Recently, PAG chief executive Mark Fields named separate managing directors for the group's core British brands, Land Rover and Jaguar Cars.

Bob Dover, who was chief operating officer of Aston Martin Jaguar Land Rover Ltd, has become the chairman and chief executive of Jaguar and Land Rover. Bennie Fowler, 47, has become the chief operating officer of Jaguar and Land Rover with direct responsibility for manufacturing, purchasing and product development.

Mike Wright, 50, who was head of marketing and sales for both brands in the United Kingdom, becomes managing director of Jaguar with worldwide responsibility. Matthew Taylor, 41, marketing and sales director, becomes managing director of Land Rover.

According to , the reorganisation appears to elevate the standing of both Jaguar and Land Rover within the PAG hierarchy. In a statement, Fields said the move was aimed at developing the two prestige businesses "logically" while strengthening their separate brand identities.

This strategy became evident from recent developments at the Premier Automotive Group in South Africa… CARtoday.com reported earlier this month that Paul Melhuish would assume responsibility for Land Rover SA and Jaguar SA as PAG restructured its operations to improve co-operation between divisions.

The move, PAG claimed, would bring the South African subsidiary of PAG in alignment with the Land Rover and Jaguar business units in the United Kingdom.

Moira Moses, managing director of The Premier Automotive Group, this week said: "We have developed a structure which will allow us to more effectively support our PAG brands and to have our brands work together on non-brand specific opportunities."

Furthermore, Dover said last week that Jaguar, Aston Martin, Volvo and Land Rover would start sharing more components, such as transmissions and electrical components, to boost profits.

Dover said one six-speed automatic transmission would be used in all of PAG's medium-sized vehicles. The next-generation Range Rover, he said, would use Volvo's engine management system and electrical architecture.

"Our aim is to get the brands to hunt together as a pack," Dover said during a speech at the Chicago Motor Show.

Dover also envisions a Jaguar V8 powerplant in the Range Rover, which is currently powered by a V8 from BMW AG. He declined to say when the change would take place, but said the current vehicle was designed from the start to take the BMW V8 and fitting the Jaguar engine would entail major engineering work.

Original article from Car