The accolades continue to grow for Peugeot’s ad featuring an Indian man bashing his old car into the shape of a 206. It recently won an award at the International Advertising Festival in Cannes. What do you think of this ad?
The accolades continue to grow for Peugeot’s ad featuring an Indian man bashing his old car into the shape of a 206. It has been named Britain’s most popular ad and recently won an award at the International Advertising Festival in Cannes. What do you think of the ad?
The ad, called "Sculpture", won a Gold Lion. It was made by Havas' Euro RSCG Mezzano Costantini Mignani. , an American magazine commented that the commercial had won so many awards that "it is likely to be the world's most awarded TV commercial this year”.
It finished tops in an online poll run by a BBC Radio 4 programme to find ‘The Nation’s Favourite Ads’. It received 37 per cent of all votes, with Famous Grouse finishing in second place with 32 per cent.
After seeing an ad for the Peugeot 206, the man decides to change his Hindustan Ambassador to look like the car in the magazine. He drives it into walls, bashes it with a hammer and gets an elephant to sit on it. Eventually he goes cruising in his new “Peugeot”, to music by Bhangra Knights Vs Husan.
The ad was shot in Jaipur, outside the Mahraja’s Palace, and involved a casting session of 100 elephants to find the right one.
"The Peugeot 206 was the UK’s best selling retail car in 2002. All the positive feedback leads us to believe that the advertisement helped boost sales. Winning this award proves that thinking a bit differently is appreciated by television audiences. Now we just have to meet the challenge of creating further commercials that prove equally appealing to the television viewer," said John Goodman, marketing director at Peugeot.
What do you think of this ad? Which ad do you think could count as South Africa’s top automotive ad?
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Original article from Car