Suggestions Ferrari was looking into reviving its Dino moniker as a means of introducing an entry-level model into the brand's portfolio have been doing the rounds for a few years now, but the firm's chief commercial officer, Enrico Galliera, has now taken an official standpoint on the matter
Speaking to Autocar, Galliera stated that the idea of a new Dino in the future is not entirely out of the question. “I would never use the word dead in the future strategy. [But] it’s certainly not something that we're planning shortly.”
Rumours of a V6-powered Dino surfaced in 2016 when the idea was brought up by the late Sergio Marchionne. Since then, the plan has been shelved as the brand's fifth model was revealed to be the hybrid-electric SF90 Stradale.
This reveal forms part of Ferrari’s 2022 15-model strategy; four of which have already been revealed. These are the aforementioned SF90, the F8 Tributo, Spider and 812 GTS. Rather than creating a new "affordable" model, Ferrari is now dedicated to focusing on more exclusive high-end models.
Galliera said: “Our product line-up is basically trying to redesign our positioning, but we don’t feel there is a need for an entry-price [model] in our product range, and we plan to remain consistent with what we already declared we want to do.”
Original article from Car