Following the launch of the fully electrified Cooper SE, Mini has announced that it will be expanding its EV offering with the addition of two crossover models to affirm its commitment to the crossover and premium compact segments and strengthening of its market position in China.
Since Mini was revived under the wing of BMW 20 years ago, it has produced around four million units at its Oxford-based plant. In this time, customer needs and wishes have guided the development of Mini’s model range. A prime example is the Mini Clubman, which spearheaded the successful move into the premium compact segment in 2015. This was followed up two years later with the second generation Mini Countryman. Around 40 per cent of Minis sold across the world fall into the crossover segment.
Consequently, Mini has confirmed that it will be addressing this demand with the addition of two more crossovers to its model line-up. The first will be an electrified variant of the next-generation Countryman which will be sold alongside the fossil-fuelled option. Fulfilling the compact crossover segment will be an all-new model to slot under the electrified Countryman.
Mini assures that, despite adopting more modern powertrain technology, its cars will stay true to the brand’s core values.
“It is part of our responsibility to the brand and the community to preserve the unique character of Mini and develop the portfolio according to our brand values,” says head of the brand Bernd Körber. "That is why every new model from our brand in future will be unmistakably a Mini."
Original article from Car